Art of the Angels

Spiritual Inspiration, Creative Design + Visual Transformation

Website + Design Services for Spiritual Entrepreneurs

Welcome Dearest Soul… to my little home on the web, where I create beautiful, intuitive websites + holistic brand designs for entrepreneurs who are ready to unfurl their wings, launch a soul based business, uplevel their income and step up + shine!

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Here’s a bit about what I do:

  • I specialise in designing websites + brands for emerging spiritual leaders + healers to help them attract, reach + serve more people.
  • I intuitively weave together magic, colour, energy + light to channel professional designs that bring my client’s visions to life.
  • I help my client’s to conceive, birth + launch successful holistic + heart based brands that reflect their unique soul essence.
  • I offer free advice, encouragement + guidance to those who feel unsure where to begin, or uncertain how to turn their vision into reality. Ask me!
  • I share my art, design + inspiration online, because love transforms …and I’m all for sharing da love!

Ready to take your business to the next level?

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‘Yes, show me how!’

Top 10 Tips To Prepare for Your Business + Lifestyle Photoshoots

Your website photos are important and some of the first images people will view when they land on your site. Since first impressions count in business, I am sharing my top 10 tips to help get the most from planning a business and lifestyle photoshoot. If you are interested in arranging your photoshoot with ArtoftheAngels please click here.

Tip 1 – Get Clear!

It’s important you keep in mind that the end goal is to promote your brand – who you are are what you do. When you are clear on your energy and message, your photos are more likely to shine forth this clarity.

Here are my key questions to help you get clear on what you want, before choosing your photographer:

  • What do you personally want to achieve from your photoshoot?
  • What would you like clients to feel about you, when they see your final photos?
  • What keywords would you use to describe your personal brand essence and style?

When you can answer all these things with clarity, you will have a much better chance of explaining to your photographer the results you would like to see.

 

Tip 2 – Style Direction – Clothes & Outfits

It’s a good idea to take along a selection of several different outfits you can change into, so you get a good mix/selection of photos to choose from and use across your brand.

Consider the colours, style, look and feel of your brand. This will usually reflect the personal colours, style and look you love – and this is the styling that should go into your own photoshoot. Your photographer can arrange a stylist if you are unsure about how to create the look you want for the day. It is also useful to speak to your brand designer for style direction.

If you feel unsure about using bright, bold colours during your photoshoot, or if you don’t have any ideas about what your brand style will be – stick to neutral, natural tones or even white. It’s also worth considering that very dark colours and black – although slimming – can sometimes tend to look a little harsh.

You will want to choose clothes that feel comfortable, and feel like ‘you’, yet look stylish and professional. Choose outfits which make you feel fabulous, without going over the top. Simple, elegant and stylish usually works very well, but a little jewellery, daring or splashes of vibrant colour and striking style, can actually add zest and a feeling of prosperity and abundance to your brand.

If for example, you want to be seen as a leader in the field of confidence/life coaching, you probably will not want to go for a meek look – you will want to step forth in bold style and confidence during your shoot, because this is the message you want to inspire others with.

Tailor your individual style to reflect the unique message and impression you wish to inspire your audience with, while remaining mindful about choosing what makes you feel comfortable and happy. Allow your uniqueness to shine.

 

Tip 3 – Your Uniqueness is the Key to a Successful Shoot

Aim to get photos that reflect the kind of unique colours you intend to have on your website, in either your outfit, the background, the setting, your jewellery, or props. Depending on the nature of your business, it’s also good idea to also get some photos of you doing what you love to do! For example;

  • If your business is based around a yoga lifestyle – consider setting up some images of you doing yoga poses, drinking herbal tea or having some of your yoga lifestyle elements show up in the background of your setting.
  • If you are a confidence or happiness coach – consider some shots of you jumping for joy, laughing and coaching people to be happy. Bring the zest and energy of your job, to your photoshoot.
  • If you teach about organic living and holistic lifestyle – you may like to include outdoor nature shots with trees, flowers, plants and healthy green smoothies.
  • If you teach meditation – you might like to achieve calm, prayful, meditative shots, with candles, incense and flowers.
  • If you create art – consider shots of you at work painting and creating in a studio setting.

You can, of course include a combination of all elements that reflect who you are and what you do – both in your business and leisure time. People enjoy viewing all aspects of who you are. There are no rules – your photoshoot should be tailored to reflect your unique individual style, whilst complimenting your brand. Most importantly – remain true to you. For myself that meant a summer woodland and dreamy, flowy dresses, as that is very true to the essence of my heart, who I am and what I love. But for you it may be a different personal style.

 

Tip 4 – The Energy You Exude is More Important than the Setting or Style or What you look Like!

You may think – oh no, I don’t have the ideal setting, I can’t afford a photographer, and I don’t even like how I look on camera. But the most important thing about anything you do, is your energy.

People feel your energy on subconscious level, and so if you can look at the camera and feel like you are sending a blessing of love, joy and all good things to your clients through that lense – people will receive that message, even if you take the shot in your own bedroom.

Of course, if you are able to invest in a professional photoshoot I highly recommend you do, and would like to remind you that you are totally worth it! But I don’t want anyone to feel they can not begin right where they are, creating great images for their brand, even with their own phone camera, or the help of a good friend.

Just be true to you, and most importantly just relax and have fun. When you are playful, carefree, laughing and enjoying yourself, your soul’s essence will naturally shine through your eyes.

The most important thing is to get shots where you look joyful and happy, and exude the essence you are wanting people to feel coming from you, when they land on your site.

 

Tip 5 – Best Version of You on Your Best Possible Day

It’s totally ok to dress up, and make an effort to look your best for your photoshoot – just the same way you would dress nicely and do you hair for a special occasion. Your aim should simply be to capture the very best version of you, on a good day, without going over the top with your makeup and hair, especially if makeup is not something you don’t normally wear a lot of. You are the most important feature, more so than the setting, so don’t be afraid to release your inhibitions and allow your best self to shine forth.

 

Tip 6 – Practical Considerations for Your Design

  • Plain background - I 100% recommend you get some photos of you taken against a plain white background. Photos taken against a plain coloured background are great because they are so versatile in terms of design. You can cut your image out, add colour, words, texture and backgrounds to fit in with your brand design, header and promotional materials. This is not so easy to do with shots set against busy detailed backgrounds with varying shade and light. For this reason, shots taken in a well lit room or studio, set against a plain background (and preferably white), will work fantastically well on your promotional materials. (Check out my website header above for an example of this could work)
  • Close up headshots – You might also like to ask for a selection of heads shots taken from the waist and shoulders up, that you can use for more business like, close up, profile pictures.
  • Lifestyle Shots – Photos of you laughing, generally having fun, being playful and naturally exuding the best of who you are, help people to build a picture of you and you brand. These kind of photos work well because they showcase the positive energy and upliftment you bring – and that both helps people see they can trust you, they like you, and want to work with you! Lifestyle shots are best achieved when you think creatively – perhaps for you, shots  in a nice modern apartment/studio loft space, showcasing you at work on the laptop, sitting relaxed on a chair, drinking tea, lighting incense – or in contrast, out in nature, kicking up the leaves, playing with your family, dancing in the sun or walking towards the camera int he park.
  • Images that Stand The Test of Time – Try not to make your clothing or setting look too seasonal (e.g. with scarves and gloves used during winter, or a very in your face pattern that will date as soon as next years fashion trends arrive. Remember that your brand will be year round and most people do not want their photos to look dated, too quickly. Although you will probably will want to book another photoshoot in time, you will want your current images to look as sharp as possible, for as long as possible.
  • Simple Elegance + Style – I personally feel well fitting dresses, that you feel comfortable wearing, with a few minimal jewellery pieces, looks best for most female entrepreneur sites. But again, it’s all down to you as an individual and your personal style. Bare in mind that your designer can always change the tones and colours in your photography, to suit your brand design.

Tip 7 – Confidence

You are a light in this world. You where born to shine. Reframe any fear or nerves as excitement. Swap cringeworthy thoughts about having your photo taken with confidence in who you are and what you came here to share. Nerves are really just energy – and energy is fuel which you can use to shine forth the joy and light within your heart, during your photoshoot.

It can take a lot of energy and be much harder work than you think, to continually smile and face a camera for several hours straight – especially if you are trekking through countryside, and changing outfits to find good locations! But the upside of doing outdoors shoots is that they can feel more natural and relaxed than inside a brightly lit studio. So if you are a bit nervous about having your photo taken I suggest you take friend and start with an relaxed outdoors photoshoot in a quiet country park.

If you have your photoshoot outside to a public place people may be around, but generally people are so used to photographers, photoshoots and people taking selfies now(!) that most people do not bat an eyelid if they see you having your photos taken. It’s can also feel liberating to go out in public and have your pictures taken and once you begin you will realise there is little to feel self conscious of.

And that is the key to achieving anything – just take the first step, book your shoot and begin!

 

Tip 8 – Practice

Most of us hold some tension in our face and it’s not easy to know what our face’s looks like unless you take look! So try taking a few practice selfies at home before your photoshoot – this way you can know how your face feels when you are smiling and feeling at your most relaxed and joyful!

 

Tip 9 – Preparation

The week before your shoot you might like to to do some preparation to ensure you are looking your best. Try to go to bed early, before 10.30pm, and get a good nights rest. Practice styling your hair and doing your makeup. Try your outfits on. Eat well and detox from foods and drinks which dull your skin such as sugar, too much dairy and caffeinated beverages. Eating plenty of nutrient rich fruits and vegetables will really help give your skin a boost and get it looking photo ready! Practice some meditation and breath work and increase your yoga or exercise regime to get your skin glowing. If you really want to look your best I recommend a session of acupuncture – in my experience this never fails to boost the glow of your skin and put the sparkle back into your eyes!

 

Tip 10 – Choosing Your Final Photos

If the photographer has a limit to the number of shots you can choose, which is standard practice – then I would say firstly to choose the photos that you instantly loved – the ones that make you smile and feel good about yourself. From a practical design point of view I feel it’s also a good idea to make sure you choose a few shots taken against plain backgrounds – as explained above, these can then be cut out, and applied by your designer to different backgrounds to fit in with your brand colours for use on promotional design materials.

 

I hope these tips help you with your own photoshoot preparation. I would love to hear about the plans for your own dream photoshoot. Please feel free to leave a comment or ask away if you have any further questions I can help advise you with!

With love + blessings,
website-signature-sam

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Want to use this article as free content for your website or newsletter? Simply be sure to please include the following along with my post:

samantha-winstanley-fantasy-woodland-photoshoot-white-dressSamantha Winstanley is a soul inspired, heart-based creative designer and artist. She creates websites and brands that assist leaders, healers and entrepreneurs in the spiritual and holistic professions to step up, shine and inspire greater numbers of people. She infuses all her work with the energy of pure love and spirit. Visit her website: www.ArtoftheAngels.com or join her mailing list: http://eepurl.com/pb9Hv to receive your free gift.

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